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survey 2019



Age Range

20-30

30-40

40-50

50-60

60+

How many children are you shopping for?

1

2

3

4

5+

Which of the following describes how often you shop online for children?

Every week or more

Every month

Once or twice per season

Once or twice per year

Almost never

What could we do to make Everafter/everaftershop.com your primary shopping destination for children? Check all that apply.

Larger assortment of sizes

More editorial images present on everaftershop.com

Increased Shoppable Instagram Posts

More Frequent Email Campaigns

Other

If you selected "other", please explain:

How would you describe your experience shopping on everaftershop.com? (Excellent, Very Good, Needs Improvement)

Navigating products:
Excellent
Very Good
Needs Improvement

Easy to shop:
Excellent
Very Good
Needs Improvement

Simple checkout:
Excellent
Very Good
Needs Improvement

Locating store information:
Excellent
Very Good
Needs Improvement

How important are the following attributes when shopping for your children online? (Extremely Important, Important, Not So Important)

Price:
Extremely Important
Important
Not So Important

Style:
Extremely Important
Important
Not So Important

Large selection:
Extremely Important
Important
Not So Important

Unique product:
Extremely Important
Important
Not So Important

Editorial content:
Extremely Important
Important
Not So Important

Speed of delivery:
Extremely Important
Important
Not So Important

Free shipping/returns:
Extremely Important
Important
Not So Important

Aside from Everafter, where do you primarily do your shopping for children? Check all that apply.

General online retailers (Amazon)

Large online retailers (Farfetch)

Small childrens online retailers (Alex and Alexa, Melijoe, Smallable)

Local shops and boutiques

Large retailers (Zara, Gap, Jcrew)

Superstores (Target, Walmart)

Subscription services (Rockets of Awesome, Mac and Mia)

What can we do to make our emails more helpful to you? Check all that apply.

Personalized product recommendations

Stylist picks

New arrivals

New vendors

Event features

What would you like to see more of on Instagram? Check all that apply.

Giveaways/Sweepstakes

Event features

New Arrivals

Kids editorial

Videos

What’s happening in our stores

How did you hear about everafter/everaftershop.com?

Email

Ad

Word of Mouth

Visited an everafter boutique

Media outlet

Instagram/Facebook

Have you shopped at our sister store, the westside?

Yes

No

Please share any additional feedback.